Accessibility Guide
Bachelor project
Bachelor project
Bachelor project
Year
'25
Client
Bachelor Project
Services
1.0
Year
'25
Client
Bachelor Project
Services
1.0
Year
'25
Client
Bachelor Project
Services
1.0
Accessibility in brand design is often treated as a checklist rather than a creative discipline. This project explores how accessibility principles can become part of a brand’s visual language — not by limiting design freedom, but by redefining how clarity, contrast, and inclusivity shape brand identity.
Accessibility in brand design is often treated as a checklist rather than a creative discipline. This project explores how accessibility principles can become part of a brand’s visual language — not by limiting design freedom, but by redefining how clarity, contrast, and inclusivity shape brand identity.
Accessibility in brand design is often treated as a checklist rather than a creative discipline. This project explores how accessibility principles can become part of a brand’s visual language — not by limiting design freedom, but by redefining how clarity, contrast, and inclusivity shape brand identity.
© Accessibility Guide
© Accessibility Guide
© Accessibility Guide
Challenge
During my bachelor thesis, I explored how accessibility can be meaningfully integrated into brand design — and soon realized that the biggest barriers are not technical but conceptual. “Inclusion” is a term that is widely used but poorly defined. As Kat Holmes notes, “Ask a hundred people what it means to be included and you'll get a hundred different answers. Ask a hundred people what it means to be excluded, and the answers will be uniformly clear.”
This ambiguity creates uncertainty for designers and companies alike. Many brands still see accessibility as a compliance checkbox rather than a design principle. Moreover, there is a general lack of knowledge about how to implement accessibility strategically — balancing legal standards, visual identity, and user experience within one cohesive design system.
Solution
To bridge this gap, I created a practical handbook that translates accessibility from a legal requirement into a design opportunity. It serves as both an educational resource and a design framework for teams and individuals who want to build more inclusive brand experiences.
The guide is divided into two sections:
– For companies: A concise introduction to accessibility as part of brand strategy — covering legal standards, ethical responsibility, and long-term design value.
– For designers: A visual and methodological toolkit that provides concrete guidance on layout, color, contrast, typography, and interaction — always in relation to brand consistency and usability.
Rather than prescribing rigid rules, the handbook encourages confident decision-making. It reframes accessibility as a creative driver — proving that inclusive design can strengthen a brand’s visual identity instead of constraining it.
Challenge
During my bachelor thesis, I explored how accessibility can be meaningfully integrated into brand design — and soon realized that the biggest barriers are not technical but conceptual. “Inclusion” is a term that is widely used but poorly defined. As Kat Holmes notes, “Ask a hundred people what it means to be included and you'll get a hundred different answers. Ask a hundred people what it means to be excluded, and the answers will be uniformly clear.”
This ambiguity creates uncertainty for designers and companies alike. Many brands still see accessibility as a compliance checkbox rather than a design principle. Moreover, there is a general lack of knowledge about how to implement accessibility strategically — balancing legal standards, visual identity, and user experience within one cohesive design system.
Solution
To bridge this gap, I created a practical handbook that translates accessibility from a legal requirement into a design opportunity. It serves as both an educational resource and a design framework for teams and individuals who want to build more inclusive brand experiences.
The guide is divided into two sections:
– For companies: A concise introduction to accessibility as part of brand strategy — covering legal standards, ethical responsibility, and long-term design value.
– For designers: A visual and methodological toolkit that provides concrete guidance on layout, color, contrast, typography, and interaction — always in relation to brand consistency and usability.
Rather than prescribing rigid rules, the handbook encourages confident decision-making. It reframes accessibility as a creative driver — proving that inclusive design can strengthen a brand’s visual identity instead of constraining it.
Challenge
During my bachelor thesis, I explored how accessibility can be meaningfully integrated into brand design — and soon realized that the biggest barriers are not technical but conceptual. “Inclusion” is a term that is widely used but poorly defined. As Kat Holmes notes, “Ask a hundred people what it means to be included and you'll get a hundred different answers. Ask a hundred people what it means to be excluded, and the answers will be uniformly clear.”
This ambiguity creates uncertainty for designers and companies alike. Many brands still see accessibility as a compliance checkbox rather than a design principle. Moreover, there is a general lack of knowledge about how to implement accessibility strategically — balancing legal standards, visual identity, and user experience within one cohesive design system.
Solution
To bridge this gap, I created a practical handbook that translates accessibility from a legal requirement into a design opportunity. It serves as both an educational resource and a design framework for teams and individuals who want to build more inclusive brand experiences.
The guide is divided into two sections:
– For companies: A concise introduction to accessibility as part of brand strategy — covering legal standards, ethical responsibility, and long-term design value.
– For designers: A visual and methodological toolkit that provides concrete guidance on layout, color, contrast, typography, and interaction — always in relation to brand consistency and usability.
Rather than prescribing rigid rules, the handbook encourages confident decision-making. It reframes accessibility as a creative driver — proving that inclusive design can strengthen a brand’s visual identity instead of constraining it.
Energie AG
LAGeSo
Energie AG
LAGeSo