Accessibility Guide
Year
'25
Client
Bachelor Project
Services
1.0
Challenge
During my bachelor thesis, I explored how accessibility can be meaningfully integrated into brand design — and soon realized that the biggest barriers are not technical but conceptual. “Inclusion” is a term that is widely used but poorly defined. As Kat Holmes notes, “Ask a hundred people what it means to be included and you'll get a hundred different answers. Ask a hundred people what it means to be excluded, and the answers will be uniformly clear.”
This ambiguity creates uncertainty for designers and companies alike. Many brands still see accessibility as a compliance checkbox rather than a design principle. Moreover, there is a general lack of knowledge about how to implement accessibility strategically — balancing legal standards, visual identity, and user experience within one cohesive design system.
Solution
To bridge this gap, I created a practical handbook that translates accessibility from a legal requirement into a design opportunity. It serves as both an educational resource and a design framework for teams and individuals who want to build more inclusive brand experiences.
The guide is divided into two sections:
– For companies: A concise introduction to accessibility as part of brand strategy — covering legal standards, ethical responsibility, and long-term design value.
– For designers: A visual and methodological toolkit that provides concrete guidance on layout, color, contrast, typography, and interaction — always in relation to brand consistency and usability.
Rather than prescribing rigid rules, the handbook encourages confident decision-making. It reframes accessibility as a creative driver — proving that inclusive design can strengthen a brand’s visual identity instead of constraining it.