LAGeSo
Year
'23
Client
LAGeSo Berlin
Services
Iconography, Editorial
Challenge
How do you communicate complex health-related information—such as mold prevention—visually, clearly, and in a way that encourages public engagement?
We began by identifying the core challenge: translating detailed and often technical content into simple, universally understandable icons. The goal was to ensure clarity for a diverse audience, including non-native speakers and individuals with limited reading ability.
A major design hurdle was aligning the icon set with the visual identity of the State of Berlin while keeping line weights, simplicity, and legibility consistent across all elements. Ensuring clarity without overloading the icons with detail became a balancing act.
We also needed to make sure that the final poster would be visually appealing and accepted by residents—encouraging them to actually place it in their living spaces. To do this, the icons had to strike the right tone: helpful, not patronizing.
Solution
We developed a reduced, accessible visual language built on clarity, consistency, and real-world usability.
Starting with the essentials, we created multiple icon variations and conducted iterative testing with diverse users. This process included review sessions with residents and consultation with housing management companies to validate the relevance and readability of each icon.
All feedback was directly integrated into the design—resulting in an icon system that communicates mold prevention tips in a clean and easy-to-grasp way.