Smartport
Branding
Branding
Branding
Year
'25
Client
Smartport
Services
Branding
Year
'25
Client
Smartport
Services
Branding
Year
'25
Client
Smartport
Services
Branding
Smartport, a growing tech retailer, needed a clearer identity. I created a distinct wordmark and digital-first branding to establish a confident brand presence.
Smartport, a growing tech retailer, needed a clearer identity. I created a distinct wordmark and digital-first branding to establish a confident brand presence.
Smartport, a growing tech retailer, needed a clearer identity. I created a distinct wordmark and digital-first branding to establish a confident brand presence.
© Smartport
© Smartport
© Smartport
Challenge
Despite high customer traffic driven by attractive offers, Smartport lacked a consistent brand identity. Visual inconsistencies across platforms and a pending legal dispute due to name confusion with Cyberport revealed the urgent need for a distinctive and unified appearance.
Solution
I created a bold, digital-first brand system centered around a custom wordmark with a USB-C–inspired “O” – a minimal yet striking shape that doubles as a scalable key visual. The logo is flexible, responsive, and highly recognizable across platforms. A high-contrast color palette of black, orange, and white ensures strong differentiation and brand recall in a crowded tech market.
Challenge
Despite high customer traffic driven by attractive offers, Smartport lacked a consistent brand identity. Visual inconsistencies across platforms and a pending legal dispute due to name confusion with Cyberport revealed the urgent need for a distinctive and unified appearance.
Solution
I created a bold, digital-first brand system centered around a custom wordmark with a USB-C–inspired “O” – a minimal yet striking shape that doubles as a scalable key visual. The logo is flexible, responsive, and highly recognizable across platforms. A high-contrast color palette of black, orange, and white ensures strong differentiation and brand recall in a crowded tech market.
Challenge
Despite high customer traffic driven by attractive offers, Smartport lacked a consistent brand identity. Visual inconsistencies across platforms and a pending legal dispute due to name confusion with Cyberport revealed the urgent need for a distinctive and unified appearance.
Solution
I created a bold, digital-first brand system centered around a custom wordmark with a USB-C–inspired “O” – a minimal yet striking shape that doubles as a scalable key visual. The logo is flexible, responsive, and highly recognizable across platforms. A high-contrast color palette of black, orange, and white ensures strong differentiation and brand recall in a crowded tech market.
LAGeSo
Die Zeitungen
LAGeSo
Die Zeitungen