Die Zeitungen
Poster Campaign
Poster Campaign
Poster Campaign
Year
'23
Client
Die Zeitungen Verband
Services
Copyrighting, Graphic design
Year
'23
Client
Die Zeitungen Verband
Services
Copyrighting, Graphic design
Year
'23
Client
Die Zeitungen Verband
Services
Copyrighting, Graphic design
New(s)comers Best Award. Die Zeitungen — Protest Poster Campaign
New(s)comers Best Award. Die Zeitungen — Protest Poster Campaign
New(s)comers Best Award. Die Zeitungen — Protest Poster Campaign
© Die Zeitungen
© Die Zeitungen
© Die Zeitungen
Challenge
In an increasingly polarized media landscape, how can a newspaper association position itself as a platform for pluralism, tolerance, and open discourse? The challenge was to visually express support for diverse political voices without taking sides — and to provoke thought, not division.
Solution
We developed a bold and provocative poster campaign that embraces contradiction. By juxtaposing conflicting political slogans and ideologies, the posters spark curiosity and encourage debate — positioning Die Zeitungen (a group of different newspapers) as a defender of free expression and democratic dialogue.
The campaign challenges political binaries by stating phrases such as: "You vote for the alternative we offer alternatives" on there posters. A statement that reframes protest as a call for choice, not division.
Shortlisted in the top 20 entries at the New(s)comers Best Award by the German newspaper association. https://awards.die-zeitungen.de/newscomers-best-6/
Challenge
In an increasingly polarized media landscape, how can a newspaper association position itself as a platform for pluralism, tolerance, and open discourse? The challenge was to visually express support for diverse political voices without taking sides — and to provoke thought, not division.
Solution
We developed a bold and provocative poster campaign that embraces contradiction. By juxtaposing conflicting political slogans and ideologies, the posters spark curiosity and encourage debate — positioning Die Zeitungen (a group of different newspapers) as a defender of free expression and democratic dialogue.
The campaign challenges political binaries by stating phrases such as: "You vote for the alternative we offer alternatives" on there posters. A statement that reframes protest as a call for choice, not division.
Shortlisted in the top 20 entries at the New(s)comers Best Award by the German newspaper association. https://awards.die-zeitungen.de/newscomers-best-6/
Challenge
In an increasingly polarized media landscape, how can a newspaper association position itself as a platform for pluralism, tolerance, and open discourse? The challenge was to visually express support for diverse political voices without taking sides — and to provoke thought, not division.
Solution
We developed a bold and provocative poster campaign that embraces contradiction. By juxtaposing conflicting political slogans and ideologies, the posters spark curiosity and encourage debate — positioning Die Zeitungen (a group of different newspapers) as a defender of free expression and democratic dialogue.
The campaign challenges political binaries by stating phrases such as: "You vote for the alternative we offer alternatives" on there posters. A statement that reframes protest as a call for choice, not division.
Shortlisted in the top 20 entries at the New(s)comers Best Award by the German newspaper association. https://awards.die-zeitungen.de/newscomers-best-6/
Smartport
Open Collab
Smartport
Open Collab